Make every contact a sales contact that delivers your pitch
SSP has worked with most of the pool and spa community’s top dealers through our relationships with industry leaders like Carecraft, Master Pools Guild, Hayward, Zodiac, WetEdge Technologies and APSP. We’ve seen first-hand the need for sophisticated, multi-level marketing strategies. At the end of the day, your dealers are everyday people trying to wear many hats. They need your help to deliver your message – in your voice – to the new web-savvy, constantly connected pool and spa consumer.
No one can communicate your product’s benefits and attributes better than you; but you can’t always talk to the consumer. When you partner with SSP, together we can create the tools that will allow your dealers to speak with one voice and represent your brand as you would yourself. Learn more about our tools here.
But dealers aren’t the only sales-force multiplier that you should leverage. Any contact can be a sales contact. Your brand fan might be a satisfied homeowner who praises your product on Facebook or tweets about a new purchase. Or maybe it’s the beautiful lifestyle shot that gets pinned and repined on Pinterest. Or maybe it’s an outdoor party planner that originated as free content on your site and has gone viral via mentions and shared links. Every digital opportunity is a sales opportunity and we can help you take advantage of every one.5 Common Manufacturer Marketing Mistakes |
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